Customer Satisfaction at Affinity Media Partners

November 20, 2008 at 7:26 pm (Affinity Media Partners) (, , )

Customer satisfaction is everything. Bottom line, you have to please your customers or you will cease to have customers. There is a line to be drawn when they start taking advantage of your willingness to please, and then you should say no. But then, and only then, should you be any kind of harsh, firm, stubborn, unsympathetic, etc.

You want your customers to want to return and you should really want them to love the good or service you offer. If they don’t, no word of mouth will happen and less distribution of your company name will get spread. I don’t have to tell you how important that is, you already know that.

So, be there for your customers. Be there when they have a question or concern and be there for them after the transaction has finished. Don’t forget about that part, it may be more important than landing their business in the first place. Because you can’t really annoy someone who has never been yours versus infuriating a customer who will tell everyone about it.

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