What’s the Most Important?

April 17, 2009 at 8:52 pm (Affinity Media Partners) (, , , )

I tend to over-exaggerate a little bit, especially when I write for the Affinity Media Partners blog. But it doesn’t make the things I say any less true. For example, I have previously said that customer satisfaction is everything. I’ve also said that public image is everything and that word of mouth is everything. And while these are all true, they can’t all be everything. So, which is truly the most important?Let’s discuss.

Customer satisfaction is crucial because without it, you have no business. Plus, then there will be many negative feelings out there for other possible customers to see as well, leading to potentially more unsatisfied customers.

Public image is very important and sort of ties into customer satisfaction. If people have a not-so-great perception of your business, that’s less business you’re going to get. There are a million other companies that do what you do, that offer what you offer and who claim to be as good as you claim to be. They will not hesitate to use someone else if they have even the slightest questionable feelings toward your company.

Finally, I’ve said that word of mouth is everything. And it is pretty important. Word of mouth, again, goes back to your public image which goes back to customer satisfaction. It seems as though all of those are really, just one thing broken down into more simpler pieces. That basic thing is how well you do what you say you do. If you’re good, then your customers will be satisfied. If your customers are satisfied, you will have a good public image and a good public image will promote positive word of mouth. And so, we’ve narrowed it down to being the best in the business. Which is probably what you were striving for anyway.

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Why Psychology Plays an Important Part

March 14, 2009 at 8:38 pm (Affinity Media Partners) (, , , )

I minored in psychology in college and people often ask how or why I got into marketing. And I tell them that it actually helps on an almost daily basis. You have to realize that marketing and advertising is completely objective and that people are funny sometimes. You can never guarantee something where people are involved.

But at least knowing that there will be those little things you can’t change, should make the task of target segmenting easier. Getting into people’s heads is key to developing a strategy – all the while remembering you won’t get them all.

Everyone is unique and has different loyalties, different preferences, different opinions. And they’re different for a reason. Whether it’s biology, life experiences, understanding or just plain ignorance, it’s still different. The solution to this is to get them to ingest the message and they will then decide to buy or not and all you can do is get that message into their heads…

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Want to Work at Affinity Media Partners?

March 10, 2009 at 7:26 pm (Affinity Media Partners) (, , , , , , , )

Come join our team! We are always looking for creative and positive people to be a part of the Affinity Media workplace. From graphic designers to video editors, we have a job that will fit your media passion. If you are artistic and like to have fun on the job then we are looking for you! Visit our website at http://affinitymediapartners.com/ and send your resume today!

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Advertising a Marketing Company

December 9, 2008 at 8:09 pm (Affinity Media Partners) (, , , )

As a marketing company, we have to be very careful of what we say and how we say it. Which causes problems for our advertising department. We cannot just come right out and say that we’re better than our competitors because it’s considered taboo and tacky to do so. It’s been proven that doing just that causes consumers to skip over your brand and go to the next one, simply because they view that as “being rude”.

Working in this industry for many years, I personally, don’t understand why someone would think it’s rude to be competitive. You need competition in order to lower costs. If there wasn’t any, we’d all be paying an arm and a leg for everything we purchase. Okay, well not everyone needs to hire an advertising and marketing company. Understandable. But how to market to the people that do?

Be different. Be honest. Be what they need. That’s how you do it; with a little bit of finesse and finagling on the side. In this way, you’ll satisfy your customers and attract potential ones. A great first step to advertising a marketing company.

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