Advertising a Marketing Company

December 9, 2008 at 8:09 pm (Affinity Media Partners) (, , , )

As a marketing company, we have to be very careful of what we say and how we say it. Which causes problems for our advertising department. We cannot just come right out and say that we’re better than our competitors because it’s considered taboo and tacky to do so. It’s been proven that doing just that causes consumers to skip over your brand and go to the next one, simply because they view that as “being rude”.

Working in this industry for many years, I personally, don’t understand why someone would think it’s rude to be competitive. You need competition in order to lower costs. If there wasn’t any, we’d all be paying an arm and a leg for everything we purchase. Okay, well not everyone needs to hire an advertising and marketing company. Understandable. But how to market to the people that do?

Be different. Be honest. Be what they need. That’s how you do it; with a little bit of finesse and finagling on the side. In this way, you’ll satisfy your customers and attract potential ones. A great first step to advertising a marketing company.


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