Affinity Media Partners Trick of the Trade

November 12, 2008 at 6:52 pm (Affinity Media Partners) ()

When it comes to marketing and advertising, you have to realize that public image is everything. And when it comes to life, you have to realize that perception is reality. Put those two together and what have you got? When it comes to your public image, the public’s perception is reality.

No matter who you are or how much good your company has done, if someone has heard of even one negative thing, that’s who you are to them. The good news is, not forever.

Now, what does that mean for you? You have to get on board with the fact that people may not see your business the way you think they do, or in the way you want them to. The good news is that you can change that.

So how to change your company image? Promote the heck out of it. The more your name is in front of the public, the more change they have of checking you out themselves, instead of letting other’s dictate who you are. And be sure to get people to remember it. That’s the important part.


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